Amazon KDP: Why Most Low Content Books Have 100 to 120 pages?

Mira from NechEmpire
Miroslav Novohradsky
Founder of NechEmpire

I'm Miroslav, a passionate graphic designer and AI enthusiast. At NechEmpire, I'm here to equip you with the knowledge and skills to turn your design...Read more

(Last Updated On: October 30, 2022)

Amazon KDP is a self-publishing platform that allows authors to publish their own books and make them available for sale on the Amazon website.

A cool fact is that authors can choose a price for their low-content books and from each book, they get royalties based on the set price.

So, you want to start selling books on Amazon, you are doing your research, and then… you are seeing something odd.

All the low and no content books are seeing have almost the same number of pages.

Yes, in fact, most of these notebooks have 100 to 120 pages.

But why is this actually the case?

Let me explain why most notebooks on Amazon KDP have around 120 pages.

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Low Content Books Have 100 to 120 Pages

Low content book

The reasons for a low content book to be between 100-120 pages are many, but the main reason is money.

Quite unexpected, right?

You already know that the competition on Amazon’s self-publishing platform is huge.

If you want to sell your notebooks and make a reasonable profit from each sale, you should copy the competition when it comes to the price and size of the book.

The first thing sellers do is make sure they’re selling the books for the same price as the competitors. In other words, there is a maximal price for what you can sell a low-quality book and still get sales.

And if you still make a reasonable profit from your book ($1-$2 per book), you have to save on the printing costs.

Amazon has a fixed price for printing books through their self-publishing platform and one of the most important factors that influence these costs is the number of pages.

The math is quite straightforward – the more pages your book has, the more it will cost to print.

That is the no.1 reason why you see so many low content books with 100 or 120 pages. Printing such books will still get you interesting royalties from each sale.

If you are interested to see the latest printing costs for paperbacks on Amazon, you this official royalty calculator.

content book 120

That said, the cost of printing is the main reason why you are seeing so much low content books with 120 pages.

However, there are other reasons behind a 120 page-count.


I have already mentioned that Amazon is a hugely competitive market when it comes to KDP and low content book publishing. Even if you create something unique and find a new profitable niche, in a short time, people will copy you.

Then you lose momentum, your sales go down, and so on.

While you can try to succeed this way, copying what works is a shortcut that many of us are doing.

That is why Amazon marketplace is full of almost the same notebooks with the same dimensions, page count, and price.

It Doesn’t Cost Almost Any Additional Time

Creating a lined journal with 50 pages, 100 pages, or 200 pages is almost as fast.

With tools like BookBolt, you can create lined notebooks in a matter of seconds, so why should you be limited to 50 pages?

Provide value to your customers by giving them more pages until it’s profitable for you.

Bottom Line

Selling low and no content books on Amazon is hard. The platform is quite saturated and it takes a while to find a profitable niche. However, it is still profitable and can help you create an interesting side hustle or even a passive income.

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Here Are Some of My Favorite Tools For Print-on-demand

DESIGNS: For getting started, I like Kittl. It is a fantastic place with highly professional templates, that can be edited and used for print-on-demand. In my opinion, it is a go-to place for anyone who wants to make money with POD.

Another of my favorites is Creative Fabrica. They have millions of cheap graphics that can elevate your t-shirt design. If you are not the most skillful designer, then try Placeit or Vexels. These are platforms, where you can find thousands of pre-made t-shirt designs you can easily edit and publish on any print-on-demand platform. I recommend Placeit for beginners and after you get some sales move to Vexels.

GET UNLIMITED DIGITAL ASSETSEnvato Elements is a subscription-based digital assets platform that provides a wide range of digital assets. Whether you’re in need of fonts, stock videos, photos, motion graphics, mock-ups, overlays, or brushes – you name it – Envato Elements is likely to have it. It’s your one-stop service for all types of creative resources.

SELLING GRAPHIC DESIGNS – Freepik makes it simple to get your design in front of a huge audience of paying customers. It’s a set-it-and-forget-it source of passive income. The earnings per download may seem small, but they can compound into decent money over time. And they are also accepting AI designs. Try it for free.

SELLING LOW-CONTENT BOOKS – Selling low-content and no-content books on Amazon can be a great way to boost your online income. I’m using Book Bolt to do the research, get pre-made interiors, and create covers. And you can try the platform for free.

Take your POD business to the next level. If you are serious about selling your designs on t-shirts, mugs, and other products, you need to sell them on the most significant marketplaces like Etsy or Amazon. It would be best if you also sold for the best prices through on-demand fulfillment companies like Printul or Printify.

Disclosure: Some of the links above may contain affiliate partnerships, meaning, at no additional cost to you, NechEmpire may earn a commission if you click through to make a purchase.

Mira from NechEmpire
Miroslav NovohradskyFounder of NechEmpire

I'm Miroslav, a passionate graphic designer and AI enthusiast. At NechEmpire, I'm here to equip you with the knowledge and skills to turn your design passion into a thriving online business.

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