How to Open a Second Etsy Shop (Guide for Beginners)

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Miroslav Novohradsky
Founder of NechEmpire

I'm Miroslav, a passionate graphic designer, Etsy seller and AI enthusiast. At NechEmpire, I'm here to share my knowledge and skills. I want to turn...Read more

Do you have an Etsy shop already? Great!

That means you’re a creative person who loves making things and selling them online.

But you know what’s even better?

Having two Etsy shops!

Yes, you heard me right. You can actually have two separate shops on Etsy. Isn’t that awesome?

Now, before you get all excited and start setting up your second shop, there are a few things you need to know.

Don’t worry, I’ll explain everything in a way that’s easy to understand.

Opening Second Etsy Shop – 2 Main Rules

Let me tell you why having two shops is so great. With one shop, you can only sell a certain type of item.

But with two shops, you can sell different kinds of things.

For example, let’s say your first shop is for selling handmade jewelry.

With a second shop, you could sell something completely different, like paintings or pottery.

See what I mean? It’s like having two separate businesses but on the same website.

So, how do you set up a second shop on Etsy?

Well, it’s not as simple as just creating another account. Etsy has some rules you need to follow.

Rule #1: You Need a New Email Address

That’s right, you can’t use the same email address you used for your first shop.

You’ll need to create a brand new email address just for your second shop.

Rule #2: You Need a New Etsy Account

You can’t have two shops under one Etsy account. You’ll need to create a completely new account for your second shop.

Those are the main rules you need to remember.

But there’s more!

Do you know how on your first shop, you have a section called “Public Profile”?

Well, Etsy says that in that section, you need to list all the shops you own. So if you have two shops, you need to list both of them in the “Public Profile” section of each shop.

Now, let me explain something that might be a bit confusing.

You see, most web browsers (like Google Chrome or Firefox) won’t let you stay signed in to two Etsy accounts at the same time. So what do you do?

Here’s a trick: Use different browsers for each shop. For example, you could use Google Chrome for your first shop, and then use Firefox for your second shop.

That way, you can stay signed in to both shops at the same time, without having to sign out and sign back in all the time.

Payment Details and Taxes

Okay, now let’s talk about payments and taxes. You might be wondering, “Can I use the same credit card and bank account for both shops?”

The answer is yes, you can! You don’t need separate payment details for each shop.

However, there’s one important thing you need to know about taxes.

You must use the same tax ID number (like your Social Security Number) and address for both shops.

So if you used your Social Security Number for taxes on your first shop, you need to use it again for your second shop.

Remember, keeping things separate is important. Etsy wants you to have a clear separation between your shops, which helps keep everything organized.

That’s why you need separate email addresses and accounts for each shop.

Now, here’s something you might not like: You can’t transfer any of your listings, images, or other content from your first shop to your second shop.

That means you have to recreate everything from scratch for your new shop. I know, it’s a lot of work, but it’s worth it if you want to sell different types of items.

So there you have it! I’ve explained everything you need to know about opening a second Etsy shop.

It’s a bit of work, but it can really help you reach more customers and make more money.

Just remember to keep things organized between your two shops, and make sure you follow all of Etsy’s rules.

And who knows? Maybe one day you’ll even want to open a third shop!

But let’s not get ahead of ourselves.

For now, focus on getting that second shop up and running. And if you ever get stuck or have any questions, just let me know. I’m always happy to help!

BONUS FOR YOU: Unleash your potential as a print-on-demand entrepreneur with this free guide – download now!


Special Etsy Bonus (for new shops only): Use this link to Get 40 Free Etsy Listings.


Alura – The all-in-one platform for selling on Etsy. Start with a free account and explore all the features you need to start, run, and grow your Etsy shop. Try the free plan.

EverBee – Similar to Alura, but with a focus on new sellers who need simple researching too. Try the free account.

Sale Samurai – Another research tool, but with one of the cheapest subscriptions on the market. See more.

Graphic Designs:

Kittl – A fantastic place with highly professional templates, that can be edited and used for print-on-demand. In my opinion, it is a go-to place for any person, who wants to make money with print-on-demand on Etsy. Try Kittl for free.

Another of my favorites is Creative Fabrica. They have millions of cheap graphics that can elevate your t-shirt design.

When I sell my designs on t-shirts or other POD products, I always vectorize them. This makes them scalable without losing the quality. For that process, I use Vectorizer which is powered by the latest AI technology.


If you are serious about selling your designs on t-shirts, mugs, and other products, you must list them on the biggest marketplaces, such as Etsy. To do so, you must connect your store with a fulfillment company, two of the best being Printful and Printify.

Disclosure: Some of the links above may contain affiliate partnerships, meaning, at no additional cost to you, NechEmpire may earn a commission if you click through to make a purchase.

Personal picutre
Miroslav NovohradskyFounder of NechEmpire

I'm Miroslav, a passionate graphic designer, Etsy seller and AI enthusiast. At NechEmpire, I'm here to share my knowledge and skills. I want to turn your design passion into a successful online business.

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