Hey everyone, it is me Miroslav, from NechEmpire, a website where you can learn a lot about the print-on-demand business.
Then you can be successful, you need to have a long-term plan.
And in this article, I will talk about Redbubble traffic and explain to you what you should do to get more exposure, more customers, and maybe, more sales.
Redbubble Traffic Explained
While there are many methods to drive traffic to your Redbubble designs, not all traffic is suitable for it, and not all people become your customers.
I’ve always been a big believer that at the beginning, you should only use free ways to generate traffic to your Redbubble shop.
However, the free method, in this case, means hard work, patience, and consistency.
When something is free, then it is not free at all. It cost time and effort.
In the beginning, there are two main ways you should focus on to promote your designs.
The first method I like to use is direct traffic. Direct traffic means that you are actively promoting your designs on social media. I’m talking about Facebook, Instagram, Pinterest, or Tumblr.
While the conversion of this traffic source is not the best, it is still a great way to find new customers. And it is free.
If you have a niche store on Redbubble, a store that is focusing only on one category, then you can easily create a theme page on Instagram, Pinterest, or Facebook, and create a community around such a page.
While it sounds easy, it is not.
You need to be active on social media, posting something interesting every single day.
That is why you need to diversify your traffic. Don’t put all eggs in one basket.
So, let me explain to you the second and more important traffic source… It is called organic traffic, and we are talking about exposure through Google searches.
The great thing about organic traffic is, when done correctly, it can drive targeted customers to your designs for months or years.
And this is incredible.
However, in order to get more organic traffic, you need to optimize your titles, descriptions, and tags.
It is called Search Engine Optimization, SEO in short, and it is a way to convince Google to rank your listings, images, or entire shop.
Direct vs Organic Traffic on Redbubble
When choosing between direct and organic traffic, I like to use organic traffic as the main source of how people are finding my artwork.
But you can do both at once, but be patient.
Gaining followers on social media or ranking on Google search takes time.
In my world of authority websites, where I’m trying to rank articles, it takes up to 6 months to see if the article is ranking if it was written correctly with the right keywords.
With Redbubble listings it is faster, but to see the full potential, you need to wait.
But still, trying to rank your designs on Google is the best way to get more exposure. And with the organic method, you can also get more traffic outside Google.
For example, somebody has a website about design and likes your artwork. So, he uses your image on his website and links back to the original image.
This is called a backlink, and it can boost the ranking of your Redbubble listing and can also send a new audience to your design.
So, I think, you should spend time optimizing your design listings on Redbubble for search engines, creating keyword-rich titles, tags and descriptions.
Enough Traffic But No Sales on Redbubble
But what if you did everything correctly, and still not getting sales?
What are you doing wrong?
The best way is to check your traffic either on Redbubble or in Google Analytics.
If you see, you are getting tons of traffic, but there are no sales, then the reason is that your designs are not good enough.
Simply put, people don’t like your designs.
It is cruel, but it is true.
Customers on Redbubble are seeing tons of designs, they are choosing designs they like best.
And maybe, your designs are not for them.
If you have no sales, but you already uploaded over 100 hundred designs, then you need to get better at designing or in keyword research.
My advice is simple.
Here Are Some of My Favorite Tools For Print-on-demand
Thank you for reading this article. I hope you found it helpful as you build your own print-on-demand business. Here are some tools I use as a designer that I hope you will also find helpful.
Designs: For getting started, I really like Creative Fabrica. They have millions of cheap graphics that can elevate your t-shirt design. If you are not the most skillful designer, then try Placeit or Vexels. These are platforms, where you can find thousands of pre-made t-shirt designs you can easily edit and publish on any print-on-demand platform. I recommend Placeit for beginners and after you get some sales move to Vexels.
Free Designs: I love Canva. I’m using this platform almost every day. With Canva, you can create stunning t-shirt designs, they already have an entire section, where you can make your artwork from scratch or use some pre-made templates and edit them. Canva comes with two main pricing plans: FREE and PRO. And if you are a beginner, then I recommend the free plan, it should be enough for you.
Disclosure: Some of the links above may contain affiliate partnerships, meaning, at no additional cost to you, NechEmpire may earn a commission if you click through to make a purchase.