Microniche Strategy: A Unique Approach to Print on Demand

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Miroslav Novohradsky
Founder of NechEmpire

I'm Miroslav, a passionate graphic designer, Etsy seller and AI enthusiast. At NechEmpire, I'm here to share my knowledge and skills. I want to turn...Read more

As a Print on Demand (POD) seller, you’ve probably found yourself wondering how to find niches that can lead to successful sales on platforms like Redbubble, Merch by Amazon, and Teepublic.

Today, I’m excited to share with you an innovative approach that’s not only enjoyable but also potentially lucrative. It’s called the “Microniche” strategy.

But before I share this strategy with you, let me explain two important terms to you.

What is the Difference Between Niche and Microniche

Using Reddit to Find Microniche

In the Print on Demand (POD) industry, both niche and microniche are important concepts that guide the design and marketing strategies of sellers.

However, they differ in terms of their scope, competition, and target audience.

Niche in POD

A niche in POD refers to a specific market segment that is focusing on a particular group of customers with unique interests, hobbies, or needs. For instance, “dog lovers” or “fitness enthusiasts” could be considered niches. These niches are relatively broad and have a larger target audience.

They often have a significant number of designs available, making the competition relatively high. However, the potential for sales is also substantial due to the larger customer base.

Microniche in POD

On the other hand, a microniche is a subcategory of a niche that is even more specific. It targets a smaller, more defined group within a niche. For example, within the “dog lovers” niche, a microniche could be “poodle owners” or “dachshund enthusiasts.”

Microniches typically have fewer designs available, meaning less competition. However, they also have a smaller customer base.

The advantage of targeting a microniche is that while the audience is smaller, they are often highly passionate and engaged, potentially leading to a higher conversion rate.

The Journey Begins on Reddit

Now that you have a better understanding of what a microniche is, let me show you how to use one of the most popular platforms to find it.

Our journey starts with a trip to Reddit.com, a renowned online hub that serves as the internet’s bulletin board.

As you probably know, Reddit is organized into different subreddits, which are essentially communities where users can share and discuss posts related to specific topics.

These subreddits cover a wide range of subjects, including sports such as football and hockey, the latest technology trends, as well as news and videos. This categorization allows users to easily find content that aligns with their interests and engage in relevant discussions within those specific communities.

The beauty of this strategy is its simplicity.

You don’t need to understand how Reddit operates or join any groups.

Simply visit Reddit.com and enter “I want this shirt” in the search bar. The search results will produce a ton of posts from different groups, showcasing shirts that people have shown an interest in owning.

Exploring the World of Shirt Designs

When you click on any of these posts, you’ll find more information about the shirt. However, I must warn you that a few of them may contain slightly provocative or unusual content.

For instance, in the “humor” category, there is a post featuring a shirt with the phrase “No Ma’am,” which seems to be a reference to the popular show Married with Children. This shirt has been featured on the show for some specific purpose.

Microniche for Print on Demand

I always recommend checking if the design or slogan is copyrighted or trademarked to avoid any issues in the future.

But the concept of using Reddit is simple: a person has shown interest in a specific shirt within a group.

Although you may come across older posts, there are also plenty of recent ones available. It’s important to consider both old and new content to get a comprehensive understanding of the topic.

By using search phrases like “need this shirt,” “what a great shirt,” “love this shirt,” or “does anyone know where I can find this shirt,” you can uncover a variety of shirt designs that people are interested in.

While not every design will be a hit, you can often find subreddits where people are discussing different shirts and expressing a desire to own them. This strategy can assist you in uncovering potential niches for print-on-demand products.

Maximizing the Strategy’s Effectiveness

To improve the effectiveness of your strategy, it is clever to identify relatively recent and popular topics of interest. For instance, on platforms like Reddit, users can upvote or downvote posts according to their preferences.

Reddit to Find Microniche for Print on Demand

When a post receives numerous upvotes, it is a clear signal that the content resonates with people and is well-liked.

Similarly, if you come across a shirt design that has garnered significant upvotes and is relatively recent, it can be worthwhile to explore platforms like Redbubble and Teepublic. They might present an opportunity for you to discover similar designs or potentially collaborate with the designers.


The microniche strategy is an exciting approach to discovering profitable niche markets for selling print-on-demand products on platforms like Redbubble or Teepublic.

By targeting specific, specialized subcategories, you can tap into unique customer preferences and increase your chances of success in this competitive market. It’s not for everyone, and it’s not a guaranteed path to riches. But if you’re interested in exploring micro-niches, it could lead to finding new niches that can generate sales.

BONUS FOR YOU: Unleash your potential as a print-on-demand entrepreneur with this free guide – download now!

Here Are Some of My Favorite Tools For Print-on-demand

As a graphic designer and POD seller, I’ve had the opportunity to discover different helpful products and tools that can be time-saving and make the process of creating your designs a bit smoother.

DESIGNS: Kittl (best for t-shirt designs), Vexels (for professional designs), Placeit (for unique product mockups)

AI IMAGE GENERATOR: Leonardo (best free account)

GRAPHICS: Creative Fabrica (cheapest marketplace), Envato Elements (more variety)

SELLING DESIGNS: Freepik (for beginners), Creative Fabrica (for advanced graphic designers)

SELLING LOW-CONTENT BOOKS Book Bolt (budget option)


Disclosure: Some of the links above may contain affiliate partnerships, meaning, at no additional cost to you, NechEmpire may earn a commission if you click through to make a purchase.

Personal picutre
Miroslav NovohradskyFounder of NechEmpire

I'm Miroslav, a passionate graphic designer, Etsy seller and AI enthusiast. At NechEmpire, I'm here to share my knowledge and skills. I want to turn your design passion into a successful online business.

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