However, due to the fierce competition, it is not enough to simply upload your book and hope for the best.
Here are the most common mistakes you probably made.
No Keyword Research
Don’t be fooled if someone tells you that keywords don’t matter.
Finding the right keywords can make your book a bestseller.
How?
Proper keyword research involves studying your target audience to understand their needs, wants, and preferences. By knowing what your audience wants, you can create a book that is more likely to sell.
With keywords that have low competition, you can more easily be found and rank on the first page for the search term.
So, take your time and try to find keywords that people are searching for and create a book around them.
Poor Design
Another reason why new authors on Amazon KDP may struggle to make sales is poor design.
Even with low content books, you have to go have an outstanding cover, layout, format, and overall aesthetic of your book. A poorly designed book can turn off potential readers, even if it ranks high in the search.
When designing your book, pay attention to the cover, title, and interior design. The cover is the first thing people are seeing when scrolling through the listings on Amazon.
So, your cover should be eye-catching and relevant to your niche. Your title should be clear and descriptive, giving readers an idea of what your book is about. The interior design should be easy to read and visually appealing.
Even if you have a well-designed book that meets the needs of your target audience, you won’t make sales if no one knows about it. This is where marketing comes in.
You need to promote your book to potential readers through various channels, such as social media, email, or Amazon in-house advertising.
New authors often make the mistake of thinking that Amazon KDP will handle all the marketing for them.
While Amazon does provide some marketing tools, such as the ability to run ads, it’s not enough on its own. To make sales, you need to actively promote your book to your target audience.
Start by building an author platform on social media or through a website.
While Amazon gives you the opportunity, you should build your own audience on various social media platforms and build your own website. This way, you can get more control over the promotion,
And don’t forget to use email marketing to keep in touch with your readers and promote your book.
Pricing Strategies
Finally, pricing can also impact your book’s sales on Amazon KDP.
New authors often make the mistake of pricing their books too high or too low. Pricing your book too high can turn off potential readers who may opt for a lower-priced competitor while pricing your book too low can make it seem low-quality or not worth buying.
You have to find the optimal price for your book, which should include future paid advertisements. Therefore, do your own research, spy on your competitors, and test what works.
Doing your research into the target audience, carefully crafting and designing your book, engaging in active promotion, and setting the right price can all help increase your chances of success.
Here Are Some of My Favorite Tools For Print-on-demand
As a graphic designer and POD seller, I’ve had the opportunity to discover different helpful products and tools that can be time-saving and make the process of creating your designs a bit smoother.
DESIGNS:Kittl (best for t-shirt designs), Vexels (for professional designs), Placeit (for unique product mockups)
Disclosure: Some of the links above may contain affiliate partnerships, meaning, at no additional cost to you, NechEmpire may earn a commission if you click through to make a purchase.
I'm Miroslav, a passionate graphic designer, Etsy seller and AI enthusiast. At NechEmpire, I'm here to share my knowledge and skills. I want to turn your design passion into a successful online business.
