How to Make And Use Brand Kit in Canva

So, you’ve been designing in Canva, making order out of messy templates and free fonts, but something’s off.

Your stuff looks fine, but not quite on brand. Your colors are a little different each time. You pick a new font every week.

And your logo? Somewhere deep in the depths of your Downloads folder, chilling with cat memes and old invoices.

Let’s fix that.

Let’s talk brand kit in Canva. Not just what they are, but how to use them like a pro, and save yourself the endless “What color did I use again?” stress.

What Should You Know

• Brand kits make your brand recognizable. Consistency beats creativity when you’re trying to build trust.
• Set it up once, use it forever. Less clicking. Less thinking.
• Your brand = your rules. But try not to go full rainbow explosion. Keep things tidy.
• Collaboration becomes easier. Your team (or your future assistant) won’t message you, “Hey, what font did you use again?”

What Is a Brand Kit, And Why Should You Care?

A brand kit is just a name for your brand’s cheat sheet. It stores your colors, fonts, and logos in one neat place.

It’s the thing that makes your designs go from “DIY blog header” to “Oh, they hired a designer?”

You need it. Especially if you hate repeating yourself and love saving time.

Step-by-Step: How to Make a Brand Kit in Canva

Let’s make your Canva life easier.

Here’s how you do it.

STEP 1: Bad news first: brand kits are only for paid accounts. Yup. Free Canva won’t cut it here. Why pay? Because it saves you hours in the long run. And if your time isn’t worth $12/month, we need to talk.

STEP 2: Log in. Look at the sidebar on the homepage. Click “Brand.” You’ll see an option that says “Add New.” Click it. Name your brand kit something clever, like “My Brand Kit” or “Hot Dog Stand Empire.” Hit Create.

STEP 3: Drag and drop it in. Don’t have one? Use Canva’s templates to make one. Or pay someone who isn’t your cousin Tim who still uses WordArt.

STEP 4: Pick 2-3 main colors. These should be the ones you use over and over. Use HEX codes if you know them. Don’t know what that is? It’s the six-digit code for exact colors (like #FF5733). Canva lets you paste that in. Done.

You can also pick from their color palette suggestions if you’re lost. Don’t go wild. You’re building a brand, not painting a circus tent.

STEP 5: This part’s fun. Or frustrating. Or both.

Choose one font for:

• Headings
• Subheadings
• Body text

Make sure they work together. Canva lets you upload your own fonts too. That’s next-level stuff. If you don’t have a signature font yet, browse their library. Pick something clean. Something readable. Comic Sans will get you judged.

STEP 6: Write a quick sentence about your brand’s vibe. Keep it short.

Example:

“Bold, modern, and friendly — we make tech less scary.”

This helps everyone on your team design stuff that feels like you.

How to Actually Use Your Brand Kit in Designs

Open any design. Click “Brand” from the sidebar. You’ll see your brand kit. Boom.

From there:

• Apply your brand colors in one click.
• Use your saved fonts with no fuss.
• Drop in your logo like a design ninja.

Trust me, once you use it a few times, you’ll wonder how you ever lived without it.

Important

• A Canva brand kit saves you hours of boring repeat work.
• You must be on a paid Canva plan to use it.
• Keep your kit simple. Don’t use 9 colors and 5 fonts.
• Every time you design, use the brand kit. That’s the whole point.

Your brand kit is your design toolbox. Set it up once, and you’ll never have to hunt for your logo again.

It’s not just about making things pretty, it’s about saving your future self from chaos.

Trust me.

Canva didn’t pay me to say this (sadly), but I’ll still shout it from the rooftops: a brand kit is the smartest thing you can do for your brand today.

FAQs

Do I need Canva Pro for a brand kit?

Yes. The brand kit feature is only available in the paid version. Worth every penny if you ask me.

How many brand kits can I make?

Canva Pro lets you make multiple kits. Great if you run more than one business or have client work.

Can I update my brand kit later?

Of course. Add new colors, change logos, or switch up fonts any time.

I don’t know my brand colors. What should I do?

Use Canva’s suggested palettes or play with the color picker until something clicks. Stick to 2-3 main ones.

Can I share my brand kit with a team?

Canva Pro allows you to share access so everyone stays on-brand.

Can I make a brand kit on my phone?

Technically yes, but it’s like brushing your teeth with your left hand. Possible, but painful. Use a computer.

Why do my designs still look bad even with a brand kit?

Because tools help, but taste matters. Use good spacing. Don’t cram stuff. And don’t use 12 fonts in one design.

BONUS FOR YOU: Get the Digital Product Starter Kit and start building your own online business today.

Here Are Some of My Favorite Tools For Print-on-demand

As a graphic designer and POD seller, I’ve had the opportunity to discover different helpful products and tools that can be time-saving and make the process of creating your designs a bit smoother.

DESIGNS: Kittl (best for t-shirt designs), Vexels (for professional designs), Placeit (for unique product mockups)

GRAPHICS: Creative Fabrica (cheapest marketplace), Envato Elements (more variety)

SELLING DESIGNS: Freepik (for beginners), Creative Fabrica (for advanced graphic designers)

SELLING LOW-CONTENT BOOKS – Book Bolt (budget option)

ETSY:

• Research – Alura (best), EverBee ( beginners), Sale Samurai (cheap)
• Fulfillment – Printul (beginners), or Printify (advanced).

Disclosure: Some of the links above may contain affiliate partnerships, meaning, at no additional cost to you, NechEmpire may earn a commission if you click through to make a purchase.