What Percentage Does Redbubble Take?

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Miroslav Novohradsky
Founder of NechEmpire

I'm Miroslav, a passionate graphic designer, Etsy seller and AI enthusiast. At NechEmpire, I'm here to share my knowledge and skills. I want to turn...Read more

Redbubble is an online marketplace for artists to sell their work. It provides artists with a free, creative platform to share their artwork and ideas with the world.

While Redbubble allows artists with different styles to upload their art for free, it takes a small percentage of your designs to cover their operating costs.

But what percentage does Redbubble take from designs you have sold?

What Percentage Does Redbubble Take?

The truth is, Redbubble takes 80% of the retail price and you are then left with 20%.

The company has a fixed basic price for each product, and anything about this fixed price is an artist’s profit.

In my opinion, the question should be… How much of a percentage do you make on each sale.

With a fixed maximum retail price over which the designer can add their royalty markup, Redbubble is unlike any other marketplace.

Artists can create designs based on their own passions and curate their own shops without the fear of competition or copyright infringement.

The default margin is 20% of the retail price, and as an artist, you can set this margin or markup on any percentage you want.

If a retail price of a t-shirt is 20 dollars, and your margin is 20%, then the customer is paying 24 dollars for this t-shirt. 20 dollars of this price goes back to Redbubble and your profit is 4 dollars.

Redbubble profit

And the coolest thing on Redbubble is that you can play with these margins.

In the beginning, you should set the margin for all products, excluding stickers, between 15% – 17%. After a few sales, you need to increase the margin by 20% – 25%.

This is the standard strategy I’m using.

And what about stickers?

Stickers are the bestselling product on Redbubble and people are buying them like crazy. There is no reason to have a 20% markup on stickers, go wild… and set the markup at 100% or even 150%.

People will buy them anyway.

In my opinion, buyers on Redbubble are not looking at the prices the same way as buyers on Amazon. People go to Redbubble for special designs, to buy something unique.

Even t-shirt with a markup above 30% is sold when they have a great design.


What is the markup on Redbubble?

Markup is another name for artist royalty. As an artist on Redbubble, you are able to set up profit margins (markup) which will be added to the fixed retail price of the product. The default markup on any product is 20%, but you can set any value you want.

Is Redbubble worth it in 2022?

Redbubble is a marketplace for artists and it is free for everyone. While it is free to join, this marketplace has already attracted over one million designers. The competition is huge here, but it is still worth it for any beginner to start selling on Redbubble and test what customers want to buy.

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Here Are Some of My Favorite Tools For Print-on-demand

As a graphic designer and POD seller, I’ve had the opportunity to discover different helpful products and tools that can be time-saving and make the process of creating your designs a bit smoother.

DESIGNS: Kittl (best for t-shirt designs), Vexels (for professional designs), Placeit (for unique product mockups)

AI IMAGE GENERATOR: Leonardo (best free account)

GRAPHICS: Creative Fabrica (cheapest marketplace), Envato Elements (more variety)

SELLING DESIGNS: Freepik (for beginners), Creative Fabrica (for advanced graphic designers)

SELLING LOW-CONTENT BOOKS Book Bolt (budget option)


Disclosure: Some of the links above may contain affiliate partnerships, meaning, at no additional cost to you, NechEmpire may earn a commission if you click through to make a purchase.

Personal picutre
Miroslav NovohradskyFounder of NechEmpire

I'm Miroslav, a passionate graphic designer, Etsy seller and AI enthusiast. At NechEmpire, I'm here to share my knowledge and skills. I want to turn your design passion into a successful online business.

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