Email Marketing On Etsy: the Secret Trick Selling Success

Personal picutre
Miroslav Novohradsky
Founder of NechEmpire

I'm Miroslav, a passionate graphic designer, Etsy seller and AI enthusiast. At NechEmpire, I'm here to share my knowledge and skills. I want to turn...Read more

Do you ever feel like you’re just guessing your way through your Etsy shop, hoping sales will somehow materialize if you just cross your fingers tight enough?

When I first opened my print-on-demand shop on Etsy several years ago, I had no idea what I was doing.

I simply threw up a few listings with artsy photos, priced things based on my materials cost, and then anxiously refreshed my stats 20 times a day praying for a sale.

Spoiler alert: that strategy didn’t exactly catapult me into Etsy selling stardom.

But everything changed when I discovered the #1 secret to Etsy selling success. And no, it wasn’t fancier product photos, cloning trendy designs, or even witchcraft.

It was email marketing.

I know what you’re thinking… email marketing sounds about as exciting as a tax audit.

But hear me out!

Building an email list has completely transformed my previously stagnant Etsy shop into a real business that supports my family.

And the best part?

You don’t need tech skills, a huge budget, or even a Marketing degree to make it work.

Just a simple plan and the willingness to press send.

Curious how email marketing can revive your Etsy shop too? Grab your favorite latte and let’s dive in!

Why Email Marketing Is Like Money Growing on Trees… for Etsy Sellers

Why Email Marketing is the Secret Trick to Etsy

When I started selling POD t-shirts on Etsy in 2018, email was honestly the furthest thing from my mind.

Between creating designs, finding the best mockups, meticulously handwriting thank you notes to customers, and refreshing my stats page between breathing breaths, who had time for yet another task?!

It wasn’t until a few months in when sales slowed to a turtle’s pace that I knew I needed to try something different.

On a whim, I decided to add a little signup form to my Etsy shop encouraging visitors to join my mailing list.

I offered a cute printable wall art piece as a freebie incentive that tied into my boho aesthetic.

And people actually signed up!

Those first few subscribers were mostly my mom and her book club friends.

But once I sent out my very first newsletter letting them know about a flash bracelet sale, something shifted.

Sales started trickling in.

And get this…they were from strangers!

Turns out those emails had landed my designs in front of fresh eyeballs.

Fast forward to today over 1,000 subscribers later and emails drive 30-40% of my overall monthly revenue!

Crazy right?

With just a few clicks, I can connect directly with fans who love my style and want to support my small shop.

No shady Etsy algorithm games. No enormous Facebook ad bills.

Just good old-fashioned connecting with the humans. 👋🏻

5 Key Benefits Email Marketing Unlocks for Etsy Sellers

Here’s why every Etsy seller needs to be building their email list starting today:

  • Puts You in Control: Forget passively wishing and hoping for sales scraps from Etsy searches. Email puts YOU behind the wheel, able to drive traffic and sales directly from your loyal fan base.
  • It’s Risk-Proof Promotion: Etsy ads and social media spending never guarantee a return. But with email, there are no fees or middlemen. Just free direct access to fans happy to open their wallets.
  • Autopilot Income: Picture this…You launch a new collection email on Tuesday morning. By Wednesday sales are flooding in from subscribers while you sip margaritas poolside. Email can work its magic in converting sales even while you sleep!
  • Crucial Customer Intelligence: Email opens up a treasure trove of intel through open and click rates. You’ll learn exactly what special offers, products, and messaging resonate most with your audience.
  • Money in the Bank: Those subscribers are your insurance policy for the future. Launch your own site one day? Email followers happily trail right behind you, carts in hand!

Small Action, HUGE Impact: How to Start Building Your List Fast

Email Marketing on Etsy

Clearly, email marketing packs a powerful punch for Etsy shops.

But actually building that list from scratch can feel utterly overwhelming.

Where do you start? What tech do you need? How do you find people and convince them to join? Is it even legal??

The good news?

Growing your own money tree isn’t nearly as complicated as you imagine. And you can take the very first step in just 5 minutes.

Here’s what to do:

Step 1: Set Up Your Email Homebase

Skip the chaotic inbox and random Notes docs. A proper email service provides all the tools to easily grow and manage your list.

My #1 pick is ConvertKit. It’s ultra newbie-friendly with a generous free plan for up to 1,000 subscribers. You’ll get handy automation plus beautiful email templates to launch fast.

Step 2: Lure in Subscribers

Next, offer an irresistible bribe…err I mean…incentive for signing up. Think free shipping, discounts, sneak peeks, or unique subscriber-only content.

Get creative with something that ties back to your products! I like to offer printable art and guides that support my artistic brand style.

Step 3: Plaster Your Signup Form Everywhere

Website, product listings, checkout page, social media bios, packaging slips. The more places you prominently promote your signup form, the faster those emails will roll in!

Pro Tip: Don’t DIRECTLY ask customers to join your list through Etsy convos. This violates their terms. But gently suggesting they swing by your Etsy shop bio to access your subscriber-only sale? Fair game! 😉

When it comes to email list building, the KEY is consistency. Avoid setting it and forget it! Promote often and in multiple places across channels.

Before you know it, you’ll have built a thriving community of loyal brand fans. They can’t wait to hear about your newest creations and limited-time deals landing directly in their inboxes!

Then sit back and watch your Etsy sales and stability transform as if by magic. All from sending a few friendly emails! 💌

Overflowing Inbox… Overflowing Bank Account!

I know the idea of tackling yet another business task alongside all your Etsy seller responsibilities already makes your head spin.

But trust me…investing just a few dedicated hours into launching a subscriber list will unlock game-changing growth for your shop.

Sure, you could stick to the status quo and keep wishing upon that elusive Etsy search algorithm like I did. But every day that passes is money left on the table.

Take it from me…the time is NOW!

Why not block off 30 minutes this week to collect those golden email addresses?

Grab another cup of coffee and picture where your business could be 1 year from today with a few thousand RAVING fans supporting your success!

BONUS FOR YOU: Unleash your potential as a print-on-demand entrepreneur with this free guide – download now!


Special Etsy Bonus (for new shops only): Use this link to Get 40 Free Etsy Listings.


Alura – The all-in-one platform for selling on Etsy. Start with a free account and explore all the features you need to start, run, and grow your Etsy shop. Try the free plan.

EverBee – Similar to Alura, but with a focus on new sellers who need simple researching too. Try the free account.

Sale Samurai – Another research tool, but with one of the cheapest subscriptions on the market. See more.

Graphic Designs:

Kittl – A fantastic place with highly professional templates, that can be edited and used for print-on-demand. In my opinion, it is a go-to place for any person, who wants to make money with print-on-demand on Etsy. Try Kittl for free.

Another of my favorites is Creative Fabrica. They have millions of cheap graphics that can elevate your t-shirt design.

When I sell my designs on t-shirts or other POD products, I always vectorize them. This makes them scalable without losing the quality. For that process, I use Vectorizer which is powered by the latest AI technology.


If you are serious about selling your designs on t-shirts, mugs, and other products, you must list them on the biggest marketplaces, such as Etsy. To do so, you must connect your store with a fulfillment company, two of the best being Printful and Printify.

Disclosure: Some of the links above may contain affiliate partnerships, meaning, at no additional cost to you, NechEmpire may earn a commission if you click through to make a purchase.

Personal picutre
Miroslav NovohradskyFounder of NechEmpire

I'm Miroslav, a passionate graphic designer, Etsy seller and AI enthusiast. At NechEmpire, I'm here to share my knowledge and skills. I want to turn your design passion into a successful online business.

More Posts

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.