Customized Tumblers on Etsy: The Surprising Bestseller You Haven’t Heard Of

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Miroslav Novohradsky
Founder of NechEmpire

I'm Miroslav, a passionate graphic designer, Etsy seller and AI enthusiast. At NechEmpire, I'm here to share my knowledge and skills. I want to turn...Read more

I was browsing Etsy the other day, looking for some gift ideas, when I stumbled upon something that made me do a double take – personalized tumblers were everywhere!

As someone who sells print-on-demand products online, I was shocked I hadn’t heard about how crazy popular these cups have become on Etsy.

And that got me thinking… could selling customized tumblers be a lucrative opportunity for my own shop?

I had to dig deeper.

What I uncovered convinced me – tumblers need to be my next big product!

Now, I know what you might be thinking – tumblers, really?

Hear me out…

These Aren’t Your Grandma’s Boring Travel Mugs

Customized Tumblers on Etsy

When I say tumblers, don’t picture those boring stainless steel commuter mugs that don’t keep your coffee warm anyway.

The tumblers I’m talking about are much cooler than that (pun intended)!

I’m talking sleek, stylish cups in fun colors and designs, usually with straws and screw-on lids to prevent spills.

They come in all different sizes too – slender 12oz cups, standard 20oz, and giant 30oz tumblers for all-day hydration.

The best part is that they work to insulate your hot or cold drinks for hours!

It’s the perfect everyday cup – portable enough to take on the go but keeps ice from melting or coffee from cooling off immediately like regular mugs.

People use their tumblers constantly and want them to reflect their style and personality.

And this little shop is just ONE example among thousands. Tumbler mania has hit Etsy in a big way.

When Customization Meets Cuteness

What makes tumblers such hot sellers on Etsy compared to other everyday items like water bottles or travel mugs?

Two things:

  1. Customization
  2. Cute, stylish designs

People love being able to customize their tumblers with their names, funny sayings, monograms, or even full color images like pets or landscapes.

Etsy buyers crave unique, personalized pieces no one else has.

Combine that customization with adorable patterns like florals and trendy ombre colors, and you have an Instagram-worthy cup people can’t get enough of!

Even major brands like Starbucks sell boring plain tumblers.

So Etsy artisans have cornered the market on the fun, stylized versions that appeal to customers looking for something different than the mainstream.

And with print-on-demand technology, shop owners can upload endless customizable designs without having to pre-make inventory. Pieces are printed one by one when orders come in, making the business scalable.

But Is This Market Already Too Saturated?

Tumblers on Etsy

At first, seeing just how many Etsy shops already sell customized tumblers made me second guess if I could compete.

Turns out – this business is still a total goldmine opportunity!

There’s plenty of buyer demand to support new sellers. In fact, the more shops there are showcasing unique, quality tumblers, the more this drives consumer awareness (and thirst!) for these trendy cups.

Remember, Etsy has over 60 million active buyers!

Even thousands of tumbler shops can’t come close to penetrating the full market.

Most current shops can’t keep the product in stock fast enough before it sells out again.

Reviews commonly complain “I wish you guys would restock faster!”

For an agile print-on-demand seller who can design new artwork daily, the speed to capitalize on trends makes tumblers an easy sell through Etsy’s built-in traffic channels.

Compared to oversaturated products like t-shirts or wall art, tumblers are still a wide-open playing field!

The Personal Touch Wins Big With Buyers

Here’s the key to standing out – put your own creative spin on cute tumblers buyers will fawn over!

Lean into your unique talents, interests, and eye for great design. Love dogs?

Make a shop devoted to adorable pet breeds. Have amazing hand-drawn art skills? Turn those into one-of-a-kind illustrations buyers can’t get elsewhere.

Infuse inspiration from your hobbies or life experiences into tumbler themes you genuinely connect with.

Passion is contagious!

The more heart and personality you pour into clever sayings and distinctive artwork, the more buyers will respond. Customers crave original finds – not copycat shops or generic templates.

Big Opportunity For Passive Income

Early adopters are raking in up to $3-5k PER MONTH selling personalized tumblers, working just part-time hours.

And this business model can run on near-autopilot thanks to print-on-demand automation.

Once you set up your shop, uploading new designs is the only hands-on effort needed. No managing inventory headaches!

For passive sellers short on time, try buying pre-made artwork assets or templates to simplify starting out.

Then transition to making more custom graphics tailored to your niche over time as sales pick up.

There are also virtual assistant services now that will handle the order processing grunt work for you at affordable monthly rates.

Tumbler Takeaway

Coffee cups and water bottles come and go as quick fads…but stylish tumblers with lids are here to stay as THE must-have everyday accessory.

Better to jump on this booming product category now before it gets over-competitive!

The world may have gone tumbler crazy but Etsy shoppers still crave specialty stores with heart behind them vs mass-produced.

BONUS FOR YOU: Unleash your potential as a print-on-demand entrepreneur with this free guide – download now!


Special Etsy Bonus (for new shops only): Use this link to Get 40 Free Etsy Listings.


Alura – The all-in-one platform for selling on Etsy. Start with a free account and explore all the features you need to start, run, and grow your Etsy shop. Try the free plan.

EverBee – Similar to Alura, but with a focus on new sellers who need simple researching too. Try the free account.

Sale Samurai – Another research tool, but with one of the cheapest subscriptions on the market. See more.

Graphic Designs:

Kittl – A fantastic place with highly professional templates, that can be edited and used for print-on-demand. In my opinion, it is a go-to place for any person, who wants to make money with print-on-demand on Etsy. Try Kittl for free.

Another of my favorites is Creative Fabrica. They have millions of cheap graphics that can elevate your t-shirt design.

When I sell my designs on t-shirts or other POD products, I always vectorize them. This makes them scalable without losing the quality. For that process, I use Vectorizer which is powered by the latest AI technology.


If you are serious about selling your designs on t-shirts, mugs, and other products, you must list them on the biggest marketplaces, such as Etsy. To do so, you must connect your store with a fulfillment company, two of the best being Printful and Printify.

Disclosure: Some of the links above may contain affiliate partnerships, meaning, at no additional cost to you, NechEmpire may earn a commission if you click through to make a purchase.

Personal picutre
Miroslav NovohradskyFounder of NechEmpire

I'm Miroslav, a passionate graphic designer, Etsy seller and AI enthusiast. At NechEmpire, I'm here to share my knowledge and skills. I want to turn your design passion into a successful online business.

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