Personalized Products Sell Best on Etsy

Personal picutre
Miroslav Novohradsky
Founder of NechEmpire

I'm Miroslav, a passionate graphic designer, Etsy seller and AI enthusiast. At NechEmpire, I'm here to share my knowledge and skills. I want to turn...Read more

Do you want to make money selling things on Etsy?

I’ll let you in on a little secret – personalization is the key!

By offering customized products, you can really stand out from everyone else.

People go crazy for items made just for them with their names or other personal details.

I’m going to explain exactly why personalized products sell so well and show you step-by-step how to make and sell them.

Trust me, this simple trick will boost your Etsy sales big time!

Why Personalized Items Are So Popular on Etsy

Okay, think about the last time someone gave you a present with your name on it – like a mug that said “Lauren’s Awesome Mug” or a keychain engraved with “John’s Keys.”

Didn’t that make the gift feel extra special and meaningful?

  • That’s because we all love being recognized as individuals.

Getting something unique made just for you makes you feel valued and seen.

That’s why personalized products are super popular, especially on Etsy where people shop for custom handmade items.

People are happy to pay more money for one-of-a-kind things instead of generic products anyone could buy.

Maybe you’ve noticed tons of the bestselling Etsy items across all categories are personalized – mugs, jewelry, wall art, t-shirts, and more.

Some of the shops making those customized goodies are raking in over $40,000 per month!

That’s the power of giving customers exactly what they want.

So how can you get in on this lucrative action yourself?

How to Make Personalized Products

Let’s say you want to sell customized t-shirts as an example.

  • First, you need to design a basic t-shirt template. Use a free program like Canva to create a cute pattern or graphic, but leave space for a name or initials.
  • Next, upload that template design to a print-on-demand company like Printify or Printful.

These sites let you easily add any text or name directly onto mugs, shirts, or tons of other blank products before shipping them out.

On their site, you just drag your t-shirt design template onto a product image.

Once you like how it looks, you can publish this basic t-shirt design to your Etsy shop.

But here’s the key step: You need to enable a “personalization” option on that Etsy listing.

This allows customers to type in whatever name or text they want printed on their t-shirt when ordering.

When someone buys a personalized t-shirt, you simply:

  1. Reopen your t-shirt design template in Canva
  2. Swap out the placeholder text with the customer’s requested name or initials
  3. Reupload that new customized design file to Printify
  4. On Printify, manually switch out the original t-shirt with the personalized version before finalizing the order

That’s it!

Printify or Printful will create and directly ship out that personalized mug to your customer.

They’ll be super excited to get something made just for them.

You can use this same easy process for all sorts of customized products beyond t-shirts – mugs, tote bags, phone cases, anything you can add a name or text to.

You can even offer personalized options for non-printed items like engraved jewelry or wood carvings.

Just find a maker who can inscribe customer details.

The key is giving people what they really want – unique, special items created specifically for them.

Adding those personal touches makes your products extra meaningful and helps you stand out from the millions of other Etsy sellers.

Tips for Successful Personalized Products

So are you ready to start raking in money by selling personalized goodies on Etsy?

Before you get started, here are some tips to ensure success:

First, do your research on what types of personalized products are currently popular and selling well.

Check out the bestseller lists on Etsy and make note of any common themes or niches.

Next, browse your competition to get inspiration and see what they may be missing. Is there a way you can create similar customized items but with a fresh new twist or perspective?

Look for gaps in the market to fill.

When designing your personalized product templates, keep things relatively simple.

You want the personal text or details to be the main star, not overly ornate patterns or graphics. Minimalist designs tend to be the most effective.

Quality is also key – people are paying a premium for personalized items, so they expect nice materials and professional quality printing/engraving, etc.

Don’t try to cut too many corners.

Be very descriptive in your Etsy listings about how the personalization options work.

Spell out exactly what customizations you can do, like engraving a name or adding a date.

Use mock-up photos to give previews.

Finally, remember to have fun with it!

Creating one-of-a-kind personalized products is such a cool way to connect with your customers.

You’re making people’s day by giving them unique items tailored just for them.


The secret to success on Etsy is personalized products!

By offering customized items with names, initials, or other meaningful details, you’ll really stand out.

People are willing to pay more for unique things made specifically for them.

Whether it’s mugs, jewelry, t-shirts, or something else, adding personal touches taps into what customers want most – to feel valued and seen as an individual.

Giving them that experience practically guarantees more sales and profits for your Etsy shop.

So what are you waiting for?

Start brainstorming personalized product ideas and listing them on Etsy today.

This simple personalization strategy could transform your business!

Recommended Tools For Etsy


I have made an entire section of helpful and mostly free tools you can use to build a successful online business on Etsy. See the tools here.

Kittl – A go-to place for any person, who wants to make money with print-on-demand on Etsy.

Creative Fabrica. They have millions of cheap graphics that can elevate your t-shirt design.

Vectorizer – This tool transforms your image into a vector with seconds. scalable without losing the quality.

Simplified – Create mockups, designs, and photos with the power of AI in a matter of seconds.

Disclosure: Some of the links above may contain affiliate partnerships, meaning, at no additional cost to you, NechEmpire may earn a commission if you click through to make a purchase.

Personal picutre
Miroslav NovohradskyFounder of NechEmpire

I'm Miroslav, a passionate graphic designer, Etsy seller and AI enthusiast. At NechEmpire, I'm here to share my knowledge and skills. I want to turn your design passion into a successful online business.

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