Do you make great things but can’t seem to sell them?
The question is why people aren’t buying your items.
The answer might surprise you.
It’s all about your photos!
Why Photos Matter So Much
When you shop in a real store, you can pick things up.
You can feel them and look at them closely. But on Etsy, people can’t do that. They can only see pictures of your items. This means your pictures need to be really good.
A big study asked Etsy buyers what they do before they buy something. Can you guess what almost everyone said?
They look at lots of pictures!
That’s right – 97 out of 100 people look at many pictures before they decide to buy.
This is really important.
More people look at pictures than read the name of your item. More people look at pictures than read about what your item does. Pictures are the most important part of your Etsy listing.
The study also asked how much pictures matter when people decide to buy. On a scale from 1 to 10, pictures got a 9.1!
That’s really high.
It means pictures are more important than anything else in your listing.
So if your pictures aren’t great, people probably won’t buy from you. But if your pictures are awesome, you’ll sell a lot more!
How to Make Your Pictures Better
Now you know pictures are super important.
But how do you make good pictures?
Here are some ideas:
Make your first picture perfect.
Show your item being used.
Take lots of pictures.
Use good light.
Make it look professional.
Show details.
Be honest.
Think about your pictures like a virtual touch.
They let people see and almost feel your item through their screens. The better these pictures, the more people will want to buy!
Why This Matters So Much
Why are pictures on the listing so important?
Think about when you buy things online. You probably look at the pictures first, right? You want to see what you’re buying. It’s the same for people looking at your Etsy shop.
They want to see
what they’re buying. Good pictures make people feel sure about buying from you. Bad pictures make people unsure.
When your pictures are great, people can imagine owning your item. They can see how they would use it. This makes them more likely to buy.
What You Can Do Right Now
Here are some things you can do today to make your pictures better:
Every picture you add gives people another reason to buy from you. The more good pictures you have, the more you’ll sell!
Think Differently About Your Listing Photos
Most people think pictures just show what an item looks like.
But they do much more than that. Your pictures tell a story about your item. They show people why they should want it.
Think about your pictures in a new way. Don’t just show what your item looks like. Show why it’s special. Show how it can make someone’s life better or more fun.
For example, if you sell handmade scarves, don’t just show the scarf lying flat.
Show someone wearing it and looking happy. Show how soft it is. Show it with different outfits. This helps people imagine how great they’ll feel wearing your scarf.
When you think about your pictures this way, you’ll come up with new ideas. You’ll take better pictures. And you’ll sell more!
Why Your Pictures Matter More Than You Think
Have you ever wondered why some Etsy shops sell a lot, and others don’t?
It’s not always because their items are better.
Often, it’s because their pictures are better.
Good pictures do more than just show your item.
They make people want your item. They help people imagine how great it would be to own your item.
Think about when you go shopping in a real store.
You pick things up. You feel them. You imagine using them. Your pictures need to do all of that but through a screen.
When your pictures are really good, people feel like they can almost touch your item. They can see how it would fit into their life. This makes them much more likely to buy.
But when your pictures are bad, people can’t imagine using your item. They might think your item isn’t very good, even if it’s actually great.
Bad pictures can make people think your whole shop isn’t very good.
So your pictures aren’t just showing your items. They’re showing how good your items are. They’re showing how professional your shop is.
They’re showing why people should buy from you instead of someone else.
This is why pictures matter so much. They’re not just part of your listing. They’re the most important part of your listing.
But now you know a big secret – it’s all about the pictures!
Great pictures can make a huge difference in your sales.
Almost everyone looks at multiple pictures before buying. Your pictures are the most important part of your listing. They’re how people decide if they want to buy from you.
Take some time to work on your pictures. Make them clear, bright, and interesting. Show your items being used. Take lots of pictures from different angles.
With better pictures, you might be surprised how much more you sell. Good luck with your Etsy shop!
Recommended Tools For Etsy
Design Nexus newsletter – Get simplified Etsy tips and modern marketing strategies — plus a free Digital Product Starter Kit!
Creative But Fine newsletter – This is your source if you want more detailed guides about Etsy and graphic design.
I have made an entire section of helpful and mostly free tools you can use to build a successful online business on Etsy. See the tools here.
Kittl – A go-to place for any person, who wants to make money with print-on-demand on Etsy.
Creative Fabrica. They have millions of cheap graphics that can elevate your t-shirt design.
Vectorizer – This tool transforms your image into a vector with seconds. scalable without losing the quality.
Disclosure: Some of the links above may contain affiliate partnerships, meaning, at no additional cost to you, NechEmpire may earn a commission if you click through to make a purchase.
I'm Miroslav, a passionate graphic designer, Etsy seller and AI enthusiast. At NechEmpire, I'm here to share my knowledge and skills. I want to turn your design passion into a successful online business.
