Email Marketing on Etsy (Things You Should Know About)

I know you are a graphic designer and seller, but email marketing on Etsy is more important than you think.

It is a way to stay connected to with your customers outside the marketplace.

It’s simple if done right, and can help you sell more.

Here’s everything you need to know about mastering email marketing on Etsy.

What’s the Big Deal with Email Marketing?

So, you have a bunch of people who love the kind of stuff you make. Wouldn’t it be great to keep them updated when you create something new?

That’s what email marketing does. It helps you stay connected with people who already like your work and might want to buy more.

Here’s a stat for you: Email marketing has an average return of $36 for every $1 spent. That’s insane!

Plus, it’s a way to build a community around your shop. You’re not just selling products; you’re sharing stories, tips, and deals. People love that personal touch.

What Should You Know

Here’s a quick roundup of the key points to remember from this article:

• Building Your Email List: Collect email addresses from happy customers, share sign-up links on your social media, and make joining your email list easy and enticing.

• Crafting the Perfect Email: Keep your emails short, visually appealing, and friendly. Include stories, tips, and deals that will excite your readers.

• Timing is Everything: Send emails for product launches, holiday promotions, and special events. Keep a steady schedule that doesn’t overwhelm your subscribers.

• Follow the Rules: Always get permission before emailing, stay honest about your intentions, and let people unsubscribe easily.

• Measure Your Success: Pay attention to open rates, click rates, and sales to see what works and adjust where necessary.

These are your building blocks for email marketing success on Etsy. Stick to them, and you’ll not only sell more but also build stronger relationships with your customers.

What It Means for Etsy Sellers

If you’re an Etsy seller, email marketing is your secret weapon to stand out. It’s not just about pushing products; it’s about creating a bond with your audience.

When you send personalized, valuable content, people feel connected to you and your work.

Think about this: Every time you send an email, you’re knocking on the virtual door of someone who already likes what you do. They’re more likely to respond, click, and buy.

And because it’s your shop, you control the story. You can share your journey, introduce your latest products, or celebrate milestones—all while growing your business.

Even if tech isn’t your thing, email marketing is approachable and scalable. You don’t need fancy tools or big budgets—just a little effort, consistency, and creativity.

Step 1: Build Your Email List

You can’t send emails without people to send them to.

Your email list is like a VIP club for your Etsy fans.

Here’s how you can start building one:

• Ask Customers Directly – When someone makes a purchase, ask them if they’d like to hear about new products or sales. You could say, “Would you like to join my email list for updates and special discounts? It’s free!”

• Use Your Etsy Profile – Add a link in your shop’s About section. Make it sound exciting like, “Click here for sneak peeks and exclusive deals!”

• Post on Social Media – If you’re on Instagram or Facebook, tell your followers about your email list. Try something catchy, like, “Be the first to know about my new creations! Sign up here.”

Step 2: Write Emails That People Want to Read

Nobody wants a boring email clogging their inbox.

Your emails should be as fun and vibrant as your Etsy shop.

Here’s what works:

• Start Friendly – Kick things off with a warm hello. Write like you’re talking to a friend.

• Show Off Your Work – Include pretty pictures of your products. If your handmade earrings sparkle, let them shine in your email too.

• Tell Stories – Share how you make your products or what inspired you to start your shop. People connect with stories. For example, “I started making pottery to relax after work, and now it’s my full-time passion.”

• Offer Helpful Tips – If you sell candles, include tips on how to make them last longer. Little nuggets of advice go a long way.

• Throw in Some Deals – Reward your email readers with discounts or early access to new products. Everybody loves a little extra love.

• Keep It Short – Long emails are like long-winded stories – people tune out. Get to the point and keep it simple.

Step 3: Timing Matters

If you send too many emails, people might unsubscribe.

Send too few, and they might forget about you.

Here’s a sweet spot:

• When You Have New Products – Show off your latest creations. People love to see what’s fresh.

• Around Holidays – Let customers know when you have special deals for Christmas, Valentine’s Day, or any festive season.

• During Special Events – Hosting a sale or celebrating your shop’s anniversary? That’s a great reason to drop an email.

• Once a Month – Even if you don’t have anything new to share, say hi. It keeps your name fresh in their minds.

Step 4: Follow the Rules

Nobody likes spam.

Here’s how to stay on the nice list:

• Get Permission – Only email people who’ve agreed to hear from you.

• Make It Easy to Unsubscribe – Include a simple link at the bottom of every email for people who want to opt-out.

• Be Honest – Don’t trick people. If your email is about a sale, say so upfront.

Important: If you promise to email once a month, stick to it. Trust builds loyalty.

Step 5: Analyze Your Data

How do you know if your emails are working?

Look at these numbers:

• Open Rates This shows how many people open your email. Aim for at least 20%. If it’s lower, your subject lines might need some work.

• Click Rates This tells you how many people click on the links inside your email. If this is low, your content might not be grabbing attention.

• Sales Are people buying after reading your emails? If yes, then high five – you’re crushing it.

Fixing Common Problems

Things not going as planned?

Here’s how to troubleshoot:

• Low Open Rates – Write better subject lines. Instead of “New Products Available,” try “Guess What’s New in My Shop Today?”

• Low Click Rates – Make your call-to-action clear. Use phrases like, “Check out my new earrings!” or “Shop the sale now.”

• People Unsubscribing – Reduce the number of emails you send. Focus on quality, not quantity.

Be Personal

Here’s where you make your emails stand out.

Share what makes you, well, YOU!

If you’ve been crafting late into the night or experimenting with a new technique, let your readers know. They’ll love those behind-the-scenes glimpses.

Email marketing is nothing complicated.

It’s about connecting with people who love what you do.

Treat it like a conversation with your best customers, and you’ll not only see sales grow but also build a community that can’t wait to hear from you.

FAQs

How do I build an email list for my Etsy shop?

Start by asking buyers to join when they make a purchase. Share sign-up links on your Etsy profile and social media. Make it appealing with offers like discounts or sneak peeks.

What should I include in my Etsy marketing emails?

Highlight new products, share stories about your creations, offer tips related to your products, and give exclusive discounts. Keep your tone friendly and include high-quality images.

How often should I email my Etsy customers?

Email once or twice a month to stay on their radar without overwhelming them. Use holidays, product launches, or special events as reasons to reach out.

What’s the best way to increase email open rates?

Write catchy subject lines that spark curiosity. Keep them short, intriguing, and relevant to the email’s content. Test a few styles to see what your audience likes.

How can I measure if my Etsy emails are successful?

Track open rates (how many people open your emails), click rates (how many click on your links), and sales made after an email. Adjust your approach based on these results.