How to Dominate Your Etsy Niche

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Miroslav Novohradsky
Founder of NechEmpire

I'm Miroslav, a passionate graphic designer, Etsy seller and AI enthusiast. At NechEmpire, I'm here to share my knowledge and skills. I want to turn...Read more

Ever searched Etsy for a product idea only to find a gazillion sellers already selling something similar?

It’s beyond frustrating! Makes you wanna scrap your million-dollar idea and mope away.

But hold up!

Before you throw in the towel, what if I told you some of Etsy’s top dogs started out in crazy crowded markets?

It’s true!

The key is learning their secrets for rising above the noise. Intrigued yet? Keep reading and I’ll break it down for you.

Here’s the straight talk on crowded niches: more competition can actually equal more money.


Let me explain.

Take wall art and prints.

Search Etsy and you’ll be buried under an avalanche of related listings.

But don’t freak. That crowded market still raked in tens of millions last year alone! Where there’s tons of buyers, there’s still cash to grab.

You just gotta be smart and stand out.

It all comes down to niching down.

Find a slice of buyers dying for exactly what you offer. Forget chasing unicorns in empty pastures. Get hyper-focused serving buyers in a crowded space.

“But how?!?” I hear you ask.

Here are 3 juicy tips to rise above the noise:

Tip #1: Customer Research

How Dominate Your Etsy Niche

Before creating any products, get inside your dream buyers’ heads! Really understand what they love, need, and struggle with.

Stalk best-selling listings in your niche. What buyer feedback screams untapped opportunity?

Look for signs of unmet needs you could fill like better quality, faster shipping, and trendier options.

Let that intel guide you toward tight, underserved niches hiding in broader markets.

Example time! Farmhouse decor prints still sell like hotcakes.

Combine it with another hot trend like motivational quotes and BAM – you uncovered “farmhouse motivational prints.”

Way less competition but tons of buyers. Cha-ching!

Tip #2: Long Tail Keywords

Speaking of keywords, targeting ultra-specific long-tail searches is vital to getting found.

Going after single-word searches like “prints” or “wall art” means competing with every seller alive. No thanks!

Do keyword research instead for precise phrases niche buyers use like “country farmhouse signs” or “rustic floral prints.”

See how specific that is? By directly matching unique product offerings with those exact long-tail searches, you make it easy for buyers to find YOU among the masses.

Tip #3: Relevant Listings

Dominate Your Etsy Niche

You found your audience. You know the keyword sweet spots. Last step – create almost creepily perfect listings laser-focused on your niche peeps.

Really pile on the details that make them drool. Use special materials or designs more general sellers don’t. Go ahead, flaunt what makes you unique!

When listings feel almost custom-designed for a niche, you trigger that “Shut up and take my money!” reaction.

Raving fans that feel you really get them to emerge. Listings start practically selling themselves.

Pretty soon Etsy’s algorithm catches on, expanding your reach beyond that initial niche.

Next thing you know, you’re making bank serving buyers way beyond your original target. Cha-ching again!

So don’t let crowded markets scare ya off. Get obsessed with precisely defined peeps inside those spaces.

Craft listings perfectly dialed to their wants and needs.

Then watch the sales roll in!

BONUS FOR YOU: Unleash your potential as a print-on-demand entrepreneur with this free guide – download now!


Special Etsy Bonus (for new shops only): Use this link to Get 40 Free Etsy Listings.


Alura – The all-in-one platform for selling on Etsy. Start with a free account and explore all the features you need to start, run, and grow your Etsy shop. Try the free plan.

EverBee – Similar to Alura, but with a focus on new sellers who need simple researching too. Try the free account.

Sale Samurai – Another research tool, but with one of the cheapest subscriptions on the market. See more.

Graphic Designs:

Kittl – A fantastic place with highly professional templates, that can be edited and used for print-on-demand. In my opinion, it is a go-to place for any person, who wants to make money with print-on-demand on Etsy. Try Kittl for free.

Another of my favorites is Creative Fabrica. They have millions of cheap graphics that can elevate your t-shirt design.

When I sell my designs on t-shirts or other POD products, I always vectorize them. This makes them scalable without losing the quality. For that process, I use Vectorizer which is powered by the latest AI technology.


If you are serious about selling your designs on t-shirts, mugs, and other products, you must list them on the biggest marketplaces, such as Etsy. To do so, you must connect your store with a fulfillment company, two of the best being Printful and Printify.

Disclosure: Some of the links above may contain affiliate partnerships, meaning, at no additional cost to you, NechEmpire may earn a commission if you click through to make a purchase.

Personal picutre
Miroslav NovohradskyFounder of NechEmpire

I'm Miroslav, a passionate graphic designer, Etsy seller and AI enthusiast. At NechEmpire, I'm here to share my knowledge and skills. I want to turn your design passion into a successful online business.

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